I teach a course in Content Strategy there, and working with the immensely talented students has forced me, as a content-oriented individual, to think hard about a specific task that interaction designers frequently take on—namely that they themselves must make things that allow other people to make things. They define the experiences that permit other people to do their work, or play, or tweet, or post things. They make the forms that the rest of us fill out. And so I walked around New York City and thought: What could I ask of these students, how could I advocate on behalf of the creators who are their users?